art direction & visual design
AcerHeader-02.jpg

2018 Acer Social Media

Design, Art Direction

Client: Acer

Studio: Rational Interaction

role: Graphic Design, Photography, Art Direction


2018 Acer Social Media

Acer is one of the leading mid-priced PC brands in the world and they have been existing in the space for years with little-to-no brand story. So how does one develop an engaging social media presence that doesn't  feel too much like an advertisement when there isn't much of a brand to draw from and zero budget for photography? By creating a consistent look through color and tones in photography, scouring the internet for authentic stock imagery and by approaching design from a problem-solving standpoint. These are a collection of social media posts created for Acer utilizing stock photography and the powers of photoshop.