is a designer & art director.

2018 Acer eCommerce

Design, Art Direction

Client: Acer

Studio: Rational Interaction

role: Graphic Design, Photography, Art Direction

2018 Acer eCommerce

Acer is one of the leading mid-priced PC brands in the world and they have been existing in the space for years with little-to-no brand story. So how does one create engaging eCommerce posts that don't become white noise when there isn't much of a brand to draw from and zero budget for photography? By creating a consistent look and feel, scouring the internet for authentic stock imagery and by pushing the boundaries little by little, whenever possible. These are a collection of the eCommerce banners developed for Acer since the beginning of 2018.