Client: F5

Role: Art direction, Illustration, Report Design

2021 F5 State of application strategy report & accompanying collateral

The State of Application Strategy Report (SOAS) is F5’s top-performing thought leadership piece. For its 7th year of publication, the name evolved from “The State of Application Services Report” to “The State of Application Strategy Report,” in an effort to better encompass the ideas contained within the report itself. The design of the report was updated from the previous year with simplified type-styles, an evolution of color and push on illustration style. I lead the design team in this year’s effort and collaborated with content, web, video and stakeholders to ensure that teams were fully aligned through out production.

The report was expanded over the course of 8 months to include industry and region-specific reports. Those covers are shown below and full reports can be found here.