STATE OF APPLICATION STRATEGY REPORT

Through art direction and close collaboration with research, editorial, and product teams, the State of Application Strategy Report transforms complex global research into a cohesive, visually driven narrative. A restrained color palette unifies the report while allowing visual variation, illustrations clarify concepts and introduce moments of breathing room, and charts are crafted for accuracy, accessibility, and adherence to brand standards. Together, these elements create a story-led experience that balances depth with clarity—turning dense insights into an accessible, thoughtful, and strategically aligned visual narrative.

Year: 2020-2025

Company: F5, inc

Role: Art & Creative Direction

THE COLOR PALETTE

A restrained color palette brings cohesion to the report while allowing for thoughtful variation across illustrations and sections.

Primary

Secondary

THE ILLUSTRATIONS

Illustrations within the State of Application Strategy Report bring clarity to complex digital concepts, create moments of white space within a dense narrative, and signal an evolution in both the annual report design and the broader brand creative.

THE DATA

Because data is foundational to the report, designing charts with clarity and precision to ensure insights were accurately represented was paramount. The result is data visualization that supports accessibility and comprehension, without compromising brand integrity.