is a designer & art director.
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Refuge Haircare Branding & Packaging

Client: Studio be salon

Studio: Grit

Role: design, art direction, hand lettering, packaging design


Studio Be approached Grit about branding and designing a customizable haircare subscription box. The Studio Be team developed four different at-home weekly haircare suites for problems people generally seek treatment for in a salon environment. By sending clients at-home hair treatment, Refuge not only is more effective in reversing hair damage but it forces the user to carve out some space for self-care in their weekly routines. Studio Be wanted the packaging and design to be approachable, but feel sophisticated and calming. We solved this by combing serif and sans-serif type with a monoline logo and leaning into a muted color palette with hits of color and metallic foil.

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*All images used with permission from Studio Be & Refuge Hair Co.