Studio Be approached Grit about branding and designing a customizable haircare subscription box. The Studio Be team developed four different at-home weekly haircare suites for problems people generally seek treatment for in a salon environment. By sending clients at-home hair treatment, Refuge not only is more effective in reversing hair damage but it forces the user to carve out some space for self-care in their weekly routines. Studio Be wanted the packaging and design to be approachable, but feel sophisticated and calming. We solved this by combing serif and sans-serif type with a monoline logo and leaning into a muted color palette with hits of color and metallic foil.
*All images used with permission from Studio Be & Refuge Hair Co.