Client: F5
Role: Art direction, Design, illustration, layout design, social media design
Accelerate AI
F5 introduced a week-long campaign that highlighted their capabilities, partnerships, and thought leadership on AI within the tech and cybersecurity space. This was a multi-channel effort that included daily updates to the Accelerate AI landing page, F5.com homepage; multiple owned social posts throughout the day that highlighted key announcements, press, and content; coordinated collateral updates and releases spanning eBooks, reports, solution overviews, infographics, and white papers; as well as themed blog posts, partnership announcements, newsletter ads, and new product capabilities. I led the creative direction effort to ensure that every piece felt unique, but related to the overall AI push.
I led a creative team of both internal partners and external agencies to ensure a cohesive, consistent approach across channels and assets. This effort resulted in XXX
